Creating Compliant Promotional Materials

ASHA CE recommends that ASHA CE Providers set up a promotional material template and use that for each course. The skeleton will always be there, and then, for each unique course, you can plug in the details for the various elements and required items.

For example, in your template, you can include a spot for the brand block. This will help ensure that

you won’t forget to include it and
you can simply insert the ASHA CEU amount and instructional level for each individual course.

Primary Promotional Materials

When submitting your course for registration to offer ASHA CEUs, you must upload all primary promotional materials. All submissions must comply with ASHA CE requirements.

A promotional piece is considered “primary” when it

informs learners about the course and
gives learners the immediate ability to sign up (links to registration, etc.).

What you must include

Besides basic course information, such as the course title, date and location, and registration details, primary promotional materials MUST include the following:

Instructor disclosures about all relevant relationships
Your ASHA Approved CE Provider Brand Block (see above)
Instructional level*
Number of ASHA CEUs offered for successful completion*

* The instructional level and number of ASHA CEUs must appear in one of the following places.

1. 1. In the Brand Block;
  2. Adjacent to the Brand Block; or
  3. Near the course title or course description on the promotional material.

What you can include

Promotional Materials include the following:

Learner outcomes
Satisfactory completion information—what the participant must do to be submitted for ASHA CEUs and clear deadlines
Instructions on how to indicate the learner’s intent to earn ASHA CEUs and permission to send information to ASHA CE
Time-ordered agenda and/or course outline or structure
Intended audience
Prerequisite requirements
Instructor biographies
Partial credit information
Content disclosure, if applicable
Information about required product or service purchases
Information about cooperative organizations
In-kind or financial support statement, if applicable
Refund and cancellation policy
Complaint policy
Information on how to request accommodation
Information about any required fees to submit for ASHA CEUs, if applicable

What you cannot include

Promotional materials CANNOT include any of the following:

A statement indicating that ASHA CEUs are pending or waiting on approval
A statement indicating that ASHA endorses the course or content
Language that uses the term continuing education units (CEUs) generically. The participant must identify the type of CEUs, credit, or hours. For example, “ASHA CEUs” instead of “CEUs.”
Language that advertises “free ASHA CEUs.” If the course is at no cost, then it should be referred to as “free course.”
Language that uses the acronym “CEU” to mean “course.” For example, say “New courses for ASHA CEUs” instead of “New CEUs.”