CE Ad Campaign on the Benefits of Taking Courses from ASHA Approved CE Providers and Earning ASHA CEUs

You put a lot of effort into ensuring that your organization met the Standards for ASHA Approved CE Providers and ASHA CE Policies. Now, ASHA CE wants to put the spotlight on you! Why? So learners know about all the advantages of taking your courses.

Here’s the plan:

• We’ll run a series of digital and print advertisements focused on how the Standards and Policies benefit learners who take courses offered for ASHA continuing education units (CEUs).
• We’ll also run ads that explain the differences between ASHA continuing education units (CEUs) and ASHA professional development hours (PDHs)—highlighting some benefits of earning ASHA CEUs.
• We’ll include the campaign on the ASHA website, on ASHA social media accounts, and in The ASHA Leader starting in fall 2025 and continuing through 2026.

Here are some examples of what the ads will look like as Instagram stories:

The ads will direct people to these two webpages, respectively:

• Enhancing Your Continuing Education Experience Through Updated ASHA CE Standards and Updated ASHA CE Policies
• ASHA Continuing Education Units (CEUs) or ASHA Professional Development Hours—What’s the Right Choice for You?

By running these ads, we want learners to know that when they take courses from you—an ASHA Approved CE Provider—they can be certain that those courses (1) are taught by experienced instructors and (2) meet ASHA CE’s high standards for course planning and design.

We also want to communicate that learners have a choice to earn ASHA CEUs or PDHs. Whether they (a) pay the CE Registry fee and earn ASHA CEUs or (b) don’t pay the CE Registry fee and instead earn PDHs, they still benefit when they take courses from ASHA Approved CE Providers—like you!